Information Technology has brought tremendous changes to our ways of communication. The easy and fastest way to make a company's product famous is by making their targeted customers know about the exsistence of the product. This can be done online with a website or a press release but how many them will have time to browse and check out the new website is a million dollar question !!!
Making things more personal is the main agenda of the E-mail marketing, that is when the users recieve it as a email, then they might be more interested in knowing about the product. It is generally considered that over half of Internet users check or send email on a typical day.
Advantages of E-mail Marketing
- Reaching the potential customers at a relatively low cost.
- Advertisers can generate repeat business affordably and automatically
- Advertisers can reach substantial numbers of email subscriber, whose subjects of interest is our product.
- It is instant and easy to track.
- E-mail marketing is paper-free
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