Affiliate Marketing Glossary

Affiliate Marketing Glossary

Advertiser : Advertiser is a website who sells products and services online through the web inventory provided by Publishers.

Publisher : An entity responsible for making the resource available. Examples of Publisher include a person, an organization, or a service. Typically, the name of a Publisher should be used to indicate the entity.

Affiliate Program : Affiliate marketing is an online advertising option in which Advertisers have a flexibility to pay publishers only for results. This “Pay-for-Performance” signifies the present day online advertising for advertisers of international repute.

Banner Ad : An animated advertising graphic placed on a site and linked to the website of an advertiser.

Impression : How many times a banner advertisement was displayed or viewed.

Click-Through : The action when a user clicks on a link and follows through to the merchant's web site.

Click-Through Ratio (CTR) : percentage of visitors who click-through on a link to visit the merchant's web site.

Cost Per Action (CPA) : The amount of cost for a conversion such as a sale or lead.

Cost Per Click (CPC) : Cost of an individual click when paying on a per click basis.

Cost Per Thousand (CPM) : The cost of 1000 banner impressions.

Cost Per Order (CPO): Same as CPA but refers specifically to sales.

Pay-Per-Lead : In pay-per-lead advertising, the advertiser pays for each sales lead generated. For example, an advertiser might pay for every visitor that clicked on a site and then filled out a form

Pay-Per-Click : A system where an advertiser pays an agreed amount for each click someone makes on a link leading to their website.

ROI : stands for 'Return on Investment'. Amount of profit made after investment costs and other costs have been recouped.

Customer Bounty : Pays the affiliate partner for every new customer that they direct to a merchant.